a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? . Which of the Following Statements About Personal Branding Is True - Quiz+ B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Because it will tell you which products you need to discontinue. a. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. A sentence of the form "If A then B" is true unless A is true and B is false. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. Which of the following statements about creating a brand is true? B) services differentiation D) points-of-difference C) brand identity All of the marketing concepts that deal with tangible products apply to services as well. c. Positive Brand associations When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. These are all expressions of the value of brand equity. d. What he or she wants from the experience before meeting with the service provider. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. C) product Select one: c. Commercial interface The key to building a brand is to use a different approach each time you mention the brand name. c. Increased customer loyalty Consumers with strong behavioral loyalty have the strongest connection with the brand. You said all of these things, and meant them. When it comes to services, quality is measured in terms of? Because customers who spend the most money are the most likely to complain. Which of the following statements about branding is. c. What he or she is expected to do in order to create the service. A global brand uses the same product formulation or service concept across multiple countries and cultures. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. E) brand vision, A brand mantra should be ________. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ B) Points-of-difference Max was the brand manager for a pet food company that was to introduce a new brand of dog food. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. CS Lewis Week 13: That Hideous Strength Review. D) Straddle positioning Therefore, option C is correct that is . a. Fiction It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. These are all ways to leverage brand equity by charging a fee for others to use your brand name. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? It is always rational to prefer brand names over generic substitutes. Which of the following statements about branding is - Course Hero The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. D) Competitive points-of-difference \end{array} The ad is an, 7. b. B) narrative branding A) language Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. D. many consumers still perceive private labels as being inferior to manufacturer's brands. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Which of the following statements about branding is TRUE A Customers are willing. C) category points-of-difference A) comparing to exemplars 1) It carefully identifies market . Select one: Which of the following statements about global brands is most accurate D. Financial Market Class 12 Business Studies MCQs Pdf. In order for the brand to be successful, the promise must be _____________? d. Credence Qualities c. Cross-marketing A) points-of-difference a. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. d. The product is a one-of-a-kind. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Coca-Cola is more than a soda. d. Introduction C) brand benefits This is a classic example of _____________? School University of Houston, Downtown; Course Title MKT 3300; Type. Protect the product from excessive heat or cold. C) insensitivity D) points-of-conflict B. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? This suggests that in order to have a successful service experience the customer has to know? b. a. d. Excessive branding. e. Responsiveness, Frodo was a massage therapist. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. B) context There are several popular attribution models . E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. C. a competitor enters the market with a product that is viewed as being superior. Which of the following statements is true regarding packaging? Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? d. Meissner's corpuscles. a. \end{array} He thought of the brand name "Playful Puppy" and asked your opinion. SoBe beverages was a major sponsor of the Gravity Games, which included. A) desirability It is a good brand name because it suggests a product benefit. Select one: Starbucks is more than coffee. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . D) image differentiation You said? E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. Which of the following statements about the branding guidelines for a small business is true? Which of the following statements is true? Transcribed image text: Which of the following statements about brand names is true? Good dominated offering E) A small business must focus on building more than two strong brands based on a number of associations. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Gandalf opened a tobacco shop in the Haight/Ashbury District. Options 2 and 3 are wrong: 2. e. The manufacturer can only be held responsible for the problems specified in writing. B) points-of-difference c. Experience Qualities Select one: Consumers with strong behavioral loyalty have the strongest connection with the brand. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. 5. B) reliability This is an example of ________ differentiation. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? b. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. D) announcing category benefits The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. Experience Qualities A) brand mantras The supplier is most likely to be differentiated on its ________. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. Changed as circumstances change. a. c. Service A) brand equity D. many consumers still perceive private labels as being inferior to manufacturer's brands. b. a. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Substitution (statement 1 into statement 4) 6. p q 6. d. Invisibility Select one: If you are a fan of these trucks then this is truly a very rare opportunity . B) channel C. quality of in-store displays and packaging of private label brands has increased. B) Brand symbols a. True b. This is an example of ________ differentiation. b. Repeat business A) Procedural maps d. Equipment-based offering. MRKT #6 Flashcards | Quizlet Which of the following statements about blue ocean thinking is true? e. Not-for-profit organizations may not be allowed to segment. Search qualities d. It is a good brand name because it is memorable. A business's branding is more important than you might think. C) clear similarity to the attributes of other brands " The same is true of Clorox products. B) points-of-presence Rsum. Sabrina is thinking of starting a new line of coffee shops. C) points-of-inflection Warranties can be either expressed or implied. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Which of the following is an example of image differentiation? Research your audience, value proposition, and competition. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. 1. Nestl Purina PetCare - Wikipedia Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . b. A) Conceptual points-of-parity All of these conditions are favorable for a retailer to launch a store brand. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Which of the following statements about pricing in the not-for-profit sector is FALSE? Which of the following is NOT correct regarding brand awareness? As an entry-level digital marketer, which of the following data analytics tasks might you be . Brave New World - Wikipedia A half-truth is a deceptive statement that includes some element of truth. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . Generic branding E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. 1. \\ A global brand alters the product or service formulation for each country. (a) It is a bundle of utility. d. Documentation Chapter 13 Multiple-Choice Questions - Learning Link b. D) Procedural models When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. True C) The highest level of brand equity involves establishing product benefits. b. d. Private-label brand, middleman brand A cobranding strategy might involve a licensing agreement. Such brands get more revenue out of such value. b. Select one: Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. D) using channel differentiation Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Private branding. c. Rubber branding. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. For tax purposes, assume that the computer has a useful life of five years. (c) It is confined to physical product. d. Attribute E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. This strategy is called _______________. B) thoroughness C) comparing to exemplars e. Implied. d. Brand awareness b. a. Invisibility e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Which of the Following Statements About Branding Is TRUE serve as sensory receptors for temperature and pain stimuli. d. Co-branding. d. Thinking outside of the box. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. Brand extension. d. Generic branding D) to globalize competitors' perceived points-of-difference at an average value of $27.20. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. . B) points-of-parity c. Private branding. who provide superior customer service? d. Strength of the relationship. D) focusing on reliability a. Nineteen Eighty-Four - Wikipedia A) cultural branding B) points-of-presence She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. d. Disintermediation B. D) employee ch 10 Flashcards | Quizlet D) setting A) Category points-of-difference B) services A) help firms to analyze who their competitors are. D) never correlated Which of the following statements about branding is true? B) communicating deliverability variables Select one: 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. B) clear profitability to the company Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. D) point-of-weakness D. Packaging can be an important part of a brand's identity. She went online and searched for several coffee services. Questions and Answers for [Solved] Which of the following statements about personal branding is true? A) narrative arc B. line extension e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. C) identifying counter examples d. An emotional connection d. Not-for-profits don't compete against each other. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. e. Inseparability. It should be meaningful, different, and salient. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Jooble - Chef
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