'The victim mentality is unhealthy and completely unhelpful in attempting to address the real issues. Dr Hagan said he had several other ongoing fights, including to change racist place names and landmarks. 'There's a lot of Aboriginal people who take offence, who don't drink that milk because of the interference that it's 'smarter white'.'. Stephen Hagan fought for 21years to change the brand that its Australian manufacturers said was named after Edward William Coon, who patented the ripening process for the original product. The soy milk drinker said lots of Aboriginal people had raised the matter with him. "It's not in the best interests of the business to run with something that is offensive to a certain section of society," he said. Saputo is the third owner of the brand Dr Hagan had asked to change the name, during his 21-year fight. Edward William Coon patented a … In the 21 years since Dr Stephen Hagan first questioned the use of a slur as a brand name, various owners of COON Cheese offered a stock response. Hours earlier, Mr Latham has posted an image of a popular Pauls diary product to take a dig at left-wing, cancel culture activists. Coon Cheese has finally announced its new name after advocates argued the brand could be interpreted as racist. 'I'd advise anyone who chooses to be offended by such a ridiculous proposition to assess their priorities,' she said. Saputo announced in July last year it was changing the name after academic and anti-racism campaigner Dr Stephen Hagan called for a rebranding. There was also a prudent commercial motive, he said. (ABC News: Rick Hind)Cheese name was a racist joke. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. The brand's website says the cheese was first manufactured in Australia in November 1935 and was wrapped in "traditional red waxed cloth". Stephen Hagan (born 1959) is an Australian author and anti-racism campaigner. Aboriginal activist Stephen Hagan has revived his dispute with Saputo Dairy Australia to rename Coon cheese three months after they agreed to “retire” the name he deems has racist connotations. Aboriginal activist, Dr Stephen Hagan has spent over 20 years convincing Canadian conglomerate Saputo to rename Coon Cheese because its name has racist connotations. Credit: Hannah Paulsen Dr Hagan is not sure what the new name, Cheer, stands for. Stephen Hagan fought for 21 years to change the brand that its Australian manufacturers said was named after Edward William Coon, who patented the ripening process for the original product. Dr Stephen Hagan campaigned for decades for the Coon cheese brand, which he considered racist, to be changed. 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What the bloody dope ignored was the massive damage he would cause at a time when minister 3% (kangacape )Wyatt … One Nation leader Pauline Hanson, claims that Mr Hagan’s response is the prime example ‘why you never bend the knee to the PC mob’. Hagan said after Friday’s announcement he was looking forward to visiting the dairy section of a supermarket and not having to see the word Coon on the shelf. ... Coon cheese. Coon is historically used as a racist slur, and Aboriginal groups have lobbied for its rebranding for decades. The near-century old Australian-made Coon cheese will be renamed after the brand's owners acknowledged the racial overtones of the label. 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Dr Hagan lobbied Coon cheese’s various owners for more than two decades to change the brand name. And so it came to be that Coon’s owners, Saputo Dairy Australia, eventually acquiesced and this week announced they would change the name from Coon … An indigenous rights activist who succeeded in having the Coon cheese brand scrapped wants Pauls to consider renaming its 'Smarter White' milk. “I’ll be glad,” Hagan said. In 2001, Hagan filed a complaint with the Advertising Standards Bureau after an advertisement for Coon cheese was broadcast during the Academy Awards. New South Wales One Nation leader Mark Latham described the campaign as idiotic and pondered as to whether cows would have to be killed for producing white milk. Although Saputo eventually caved in, promising to rename the cheese in due course, it still wasn’t good enough for Dr Hagan. 'Unfortunately we're unable to make any further comment,' a spokeswoman told Daily Mail Australia. As well as the long-running efforts to have the name changed by Dr Hagan, the campaign recently hit the headlines again when actor and comedian Josh Thomas raised a question on Twitter about the controversial brand. 'Aboriginal people are saying that there's an inference that it's for smart, white people, not for smart, black people,' Dr Hagan told Daily Mail Australia. The real history of Australia's COON Cheese and the campaign to remove a slur as the brand name. Why Aboriginal activist who led crusade to change ‘racist’ Coon cheese name is STILL not happy with the new Cheer brand. They claimed the name honoured E. W. Coon who patented a unique process for ripening cheese. Academic Stephen Hagan has questioned the authenticity of the story behind Coon cheese's name. Play it now. Coon cheese's name will be changed after a campaign by activists who said it had racist connotations. Dr Hagan last month convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations, Indigenous Alice Springs town councillor Jacinta Price described the call to rename Smarter White milk as 'utter nonsense'. The former diplomat and academic, who now works as a social justice consultant, has suggested Pauls's French parent company Lactalis consider replacing the 'Smarter White' label, which has been used to sell low-fat milk since 2002. Dr Hagan said the Smarter White brand, which dates back to 2002, was offensive to Aboriginal people because it implied white people were more intelligent. Academic Stephen Hagan started a long-running campaign to have the name changed in Australia. 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