If you love to explore this great tool for your book marketing purpose, download a FREE Facebook Ads Book Marketing Cheat Sheet that shows you FOUR Cool Hacks you can use to get a positive return from your Facebook ads to spend. Instagram Stories placement is still strongly underused – while Facebook … Ads Must Be Specifically Targeted To Bring Any Tangible Result For Authors. You can target your Facebook advertisements very precisely. That’s why authors need to think about the next step with their readers. My formula for optimising Facebook advertising is to think about an effective campaign as having the right ad link to the right sales page, with the right target audience seeing the ad the right number of times, and with the book … The ad library is a place where you can search for ads that are running across Facebook apps and services. There is nothing wrong with sending people to Amazon to buy your book. But you can also advertise that event with Facebook Ads. However, I did glean some useful data from it and a hypothesis about the book. I saw my total number of impressions, my average number of views, and my CTR all raise over time, while my CPC went down as the campaign went on. Asking questions in your Facebook ads is one way to get people involved. Also, be sure to link to your webpage or a website that sells your eBook—the point of this is to drive sales, after all! You’ve completed your eBook, and it’s ready to be sold. Had I added other criteria (like for example fans of Amazon’s Kindle) I could have increased that reach, and I also could have narrowed my focus by selecting, for example, only female fans the show. I sold five copies of “Sleeping Beauty.” That’s a 1.7% rate of return — close to the standard two percent for direct mail. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. As soon as I selected fans of Once Upon A Time as my target, Facebook said my ad would reach up to 1.8M users. Also, you are not limited to just one kind of advertisement. But really, is marketing and selling of books all that hard? This is just a matter of running the right Facebook Ads Campaign to help drive traffic to your author blog, website, or your individual blog/website posts. If your engagement is low, your ad may not get much traction since it’s a small target. A great way to answer this question is to look at a case study of a past author client that I did for a Targeted Facebook Ads Campaign for her book. Depending on what suits you and your books the best, you can create Sponsored Book Ads, Page Posts Ads to promote your blog and get traffic to your book page or your blog/website post, and Marketplace Ads at the sidebar of your target audience’s Facebook Page. Post Planner Facebook ad, with experimental ad copy. – Return on Investment: Advertising a 99-cent eBook probably isn’t a good idea. Facebook Ads can be a good way for authors to increase their visibility and sell books. With as low as a $5 a day budget, authors can take advantage of this powerful book marketing channel to sell more books and reach as many book readers as possible which in turn helps in building a viable author’s platform. Box 270755, Louisville CO 80027 – ph. And because YOU own your list, you don’t depend on the quirks, updates, and changes in popularity of any one particular social network. The campaign worked and if I do that today despite not being a fiction author, I will surely make some tweaks and have much better results than what I had then. Advertising on Facebook requires a long view. You can also set a daily or lifetime budget according to your book marketing goals and criteria. This means that whether you go for cost per click or paid impressions, you are bound to get valuable and interested readers on your author website or book page on a third party book selling platform like Amazon. With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs and a high number of valuable visitors on their author website or book sales page. If you write about vampires, you can target your Facebook Ads campaign at users on the basis of their specific interests like vampires as well as other metrics like relationship status, gender, location, and several other factors! In order to place a Facebook ad, you must have a specific page created. And that leads me to my thoughts on future advertising on Facebook. People are more likely to pay attention if you draw them into your ad with a specific question that they can relate to. Some other things to think about is how is your book sold? Ad Quality & Relevance – this is decided by how interested Facebook thinks a person will be in your ad a. Facebook provides a Relevance Score metric for your ads. It may be I need some better copy. A Landing Page Like This Is A Good Way Of Capturing People’s Email Into Your Mailing List. You definitely can sell books that way. With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. In the "Placements" section of this page, make sure that "Automatic Placements (Recommended)" is checked. Each Facebook Ad example below is categorized based on the headline, stock photo, illustration, and copy. It turns out that promoting books via Facebook ads to a cold audience just doesn’t generate enough results to justify the investment. The Event advertising is a little hard to find because it’s a subset of the “Engagement” objective. Also, the smartest thing to do here is to have a Call to Action that will help convert those traffic into your mailing list. If you have been doing videos or boosting your content, you can create a custom audience of people who have engaged with your content in the past. For many of them, it's part of an advertiser boycott in protest of what they say are the site's failures to stop the spread of hate. This type of useful and interactive engagement with your Facebook fans will also help a lot in conjunction with your email list to get your words out to your target audience as well as been seen and noticed by them. Not all authors are able to be targeted – they have to have a large enough fan base and sometimes it’s hit and miss – I’ve seen some lesser known authors come up as a match. …… I got a total of 284 clicks, which is a click-through rate (CTR) of only .059% — way below the two percent I was hoping for. … A great resource for authors looking to market their book is Joanna Penn:  https://www.thecreativepenn.com/resources/. With a few clicks, you can run ads across Facebook… Authors need to OWN their audience! (sending traffic to your website vs. Amazon is going to affect your return on your ad spend), What do you want out of your promotion? Every author writes in a particular niche or book category. But what if I’ve my book on the same Amazon been priced at maybe $9.99 – the highest price level that qualifies anyone for the 70% royalty payment or I have my book only as a PDF that sells for $14.99 or more and spending like $4 per each sales conversion, won’t that be a better investment of time and money? Even if your book is more in the $15-20 range it still can be hard. To convince visitors to click your ad… I also think it might be useful for a higher-priced book. Let’s say I have a $2.99 book on Amazon for sale, but I’ve got poor blog traffic report in my Google Analytics dashboard, and I want to sell more books, whereas I know that using Facebook Ads to sell the book won’t be a wise idea, but I can surely spend a few bucks on the same Facebook Ads with a well-targeted FB ads campaign targeting my exact book audience in precise interest like gender, location, likes and interests, and so on to give away a free chapter of my book in exchange for their name and email in which I can use that to build a relationship with them later in form of notification of my latest blog posts as well as soft sell them into buying my books with book offers, review copies, and many more, which not only build my author platform and audience base but also gets me seen by my preferred audience even more. By making a single campaign, you can reach people on all their favorite apps and websites. 4. This will place your ads in Facebook-tested locations, as well as on Instagram and other Facebook … These three posts have dealt with the ins and outs of Facebook Ads Marketing for Authors, and these can also pass as a resource guide on ways authors can use Facebook Marketing to market and promote books as well as grow a viable author platform. With a higher list rank, books stand the chances for a better placement whenever anyone is searching for books in that category as well as the higher possibility of being shown among the popular and coveted “Books Bought By People Who Buy…” List at the end of the page of similar books in that category. So, with 284 click-throughs the big question is how many of those turned into sales. 3. You can target by Behaviors, Interests, and Job Titles (handy for business books). So, it’s important to spend your dollars effectively. You can use Engagement retargeting when you promote your book to reach those who have engaged with your content in the past. That’s where the campaign was most disappointing. Create an account or log into Facebook. The possibilities of how you can reach your target book audience is just too many with Facebook Ads Marketing, and you are only limited to what you can do to sell your books and build your author platform. A simple Call to Action sentence or opt-in at the end of your post and at strategic places on your blog/website will do the trick. But the truth and the reality is that you need to spend some money to make things happens to some extent as the days of free lunch in marketing are almost gone, but the good news is that Facebook Ads properly done won’t hurt your pocket or wallet. A Landing Page Like This For Authors Is A Smart Way Of Selling Without Looking Like One. Now, it’s time for you to focus on promoting your work in order to increase sales. Give fans a sneak peek into the first chapter or two of your eBook, or give them access to an older eBook that your company offers. Book you as a speaker? Think about a freebie or giveaway that will supplement your book. Types of Facebook ads Image ads. I don’t know why that was. On your website? Experts agree that Facebook, YouTube, Twitter, etc. A growing list of companies are pulling ads from Facebook. Of course, advertising requires a budget and that’s something (as well as time) most indie authors don’t have a lot of as I can remember how much of a tight budget I started my journey with. 6 Chapters. Also, in his words, here is the result of his Facebook Ads experiment. Growing your email list is one of the smartest things you can do for your writing career as an author and writer: Email is the most direct and effective way to communicate with your fans. An ebook? You can create an engagement audience of people who have watched your videos or interacted with your Page. With Facebook Ads, there has never been a more wonderful, faster, and cheaper way to grow a viable author platform. In my case, I chose people who are fans of ABC’s Once Upon A Time. If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need. I have five four-star reviews, I gave away over 650 copies of the story, and I’ve pushed it to the moon in various advertising venues. Connect with friends, family and other people you know. I bet it’s a lot higher than five. Facebook Ads Offer The Advantage Of Precise Targeting, Facebook Ads Offer The Advantage Of Retargeting Ads To Website/Blog Or Book Page Visitors Thus Helping In Selling Books To Those Who Don’t Buy During Their First Visit. Have you tried Facebook ads as an author? Facebook Ads to most people is a no go area with the wrong belief that it requires quite some large budget but this impression is really wrong. Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. With Facebook Ads, in particular, you can easily target and reach a large number of potential book loving fans. If 284 people thought “Sleeping Beauty” was interesting enough to want to learn more, how many of them would have downloaded it if it hadn’t cost them anything? It can be overwhelming to know what is going to be most effective. It was a whole lot of fun! That surely raised the book’s and my visibility, although not to levels that would have a significant impact on sales. The best part is that you can set up an ad today and have money in the bank tomorrow – unlike other tactics, Facebook ads … What is the next step people should take after reading your book? The real key to Facebook Advertising is utilizing the demographic targeting capabilities to your best advantage, and this book explains that fully, with checklists and step-by-step guides that you can … I used the minimum bid of 68 cents per click and set a lifetime budget of $100.00. Facebook offers a bid range, where you set the price you’re willing to pay per click. The best ads on Facebook ultimately lead to sales. One big way you can get more fans is by utilizing Facebook ads. In this post, I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your marketing strategy on Facebook. Buy coaching from you or buy a product? That’s because the CPC fell steadily over the course of the event. Facebook allows advertising authors to keep track of important actions people take on their author website/blog after they click or view ads. At any rate, this particular experiment failed, but it produced some interesting information I can apply to future attempts. Advertising is a major part of any business model, and like it or not, it’s critical to the success of your writing and author journey, unless you are writing as a form of hobby or just for the fun of it. Choose your ad size, upload your book cover (s), select the perfect background image from over 1 million free images, then add text boxes and stamps if you’d like. Surely, there are many ways that authors can use to sell more books, and you are only limited by what you think is possible in terms of book marketing strategies, but the truth is that some ways are more difficult and time-consuming for some who might never have the luxury of the time required to make all these work before seeing the necessary results needed, and this takes us to ask the question of what is really the best way to market book today without tying much in terms of time and maybe money if we consider the fact that most indie authors today are operating from a tight budget purse? 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